There's a billboard here in town that advertises a local bank. The bank's selling point is that they care. They aren't one of those banks that sees you only as an account holder; rather, they actually want to get to know you. The billboard advertises said point illustrating the that at other banks, customers are greeted with someone saying "Account number?" At this wonderful bank, however, the billboard says you are greeted by someone saying, "Hi Fred."
In economic times like we're experience, it seems that a bank would be best off advertising that it is trustworthy; that those who manage it won't take their money and hop the next plane to Guam. This bank takes the personal route, assuming that you will feel like you trust your friends with your money.
My beef with this ad is not the fact that not all friends are to be trusted with your money (though they're not). It is not even the fact that the billboard features cartoon heads with no bodies. No, my beef with this billboard is one simple thing:
My name isn't Fred.
In economic times like we're experience, it seems that a bank would be best off advertising that it is trustworthy; that those who manage it won't take their money and hop the next plane to Guam. This bank takes the personal route, assuming that you will feel like you trust your friends with your money.
My beef with this ad is not the fact that not all friends are to be trusted with your money (though they're not). It is not even the fact that the billboard features cartoon heads with no bodies. No, my beef with this billboard is one simple thing:
My name isn't Fred.
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