Have you seen the Degree deodorant commercial where the guy jumps out of the plane with a shopping cart, soars down through the clouds, sticks a perfect 10 landing on a freeway and then, riding the cart like a grocery shopper on meds, zips between two semis? Have studies shown that this type of advertising works for deodorant? Honestly, I don't care if my sport stick makes me feel like a suicidal shopper. I'd just like to make sure it doesn't smell like moldy burritos.
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The Black Eyed Peas' song "I Gotta Feeling" seems to be everywhere right now. It's on commercials. It's played on football game broadcasts. It's played on basketball game broadcasts. It's taught to school children instead of the Pledge of Allegiance.* The song is everywhere, yet it's not even a good song. Sure it's easy to learn. (Repeat the phrase "tonight's gonna be a good night" approximatly 437 times and you pretty much have it nailed down.) Sure it has the creepy computer-modified singing that is so popular these days. (If I wanted to hear robots sing, I'd take Mickey Mouse hostage and have my only demand be that I get to ride the "It's a Small World After All" ride until I fall over dead from the overbridled joy that can only be induced by animatronic children of the world uniting in song.) And sure, it debuted at No. 2 on the Billboard Hot 100. (a list that I'm fairly certain is determined by deaf bush babies that are sleep-deprived.) But the fact remains that any song that states something like "tonight's gonna be a good night" is guaranteed to be played during some of the worst moments of people lives in very ironic fashion. (See: It's a Great Day to be Alive.")
*I may have made one of those facts up. Try to guess which one.
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There's plenty more to rant on, but I'm typing this while as tired as a sleep-deprived bush baby. The Rantings will return.
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The Black Eyed Peas' song "I Gotta Feeling" seems to be everywhere right now. It's on commercials. It's played on football game broadcasts. It's played on basketball game broadcasts. It's taught to school children instead of the Pledge of Allegiance.* The song is everywhere, yet it's not even a good song. Sure it's easy to learn. (Repeat the phrase "tonight's gonna be a good night" approximatly 437 times and you pretty much have it nailed down.) Sure it has the creepy computer-modified singing that is so popular these days. (If I wanted to hear robots sing, I'd take Mickey Mouse hostage and have my only demand be that I get to ride the "It's a Small World After All" ride until I fall over dead from the overbridled joy that can only be induced by animatronic children of the world uniting in song.) And sure, it debuted at No. 2 on the Billboard Hot 100. (a list that I'm fairly certain is determined by deaf bush babies that are sleep-deprived.) But the fact remains that any song that states something like "tonight's gonna be a good night" is guaranteed to be played during some of the worst moments of people lives in very ironic fashion. (See: It's a Great Day to be Alive.")
*I may have made one of those facts up. Try to guess which one.
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There's plenty more to rant on, but I'm typing this while as tired as a sleep-deprived bush baby. The Rantings will return.
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