Tuesday, March 02, 2010

It's Like the Author Writing a Book of Dating Tips

Let's say you're in the market for a space heater. You know, something that is powered by electricity,* yet gives off that "we're too lazy for a real fireplace" vibe.

*The Writings' Word of the Day: Electricity. Per the folks at Merriam-Webster, electricity is "a fundamental form of energy observable in positive and nagitve forms that occur natrually or is produced and that is expressed in terms of movement and interaction of electrons. Per the fork in my wall socket, electricity can leave you feeling a bit frazzled. Per Bunny Wailer, things that are electric can lead to the boogie woogie woogies.

When looking for such a product, what qualities might draw your interest? Sure, you'd probably look at cost-efficiency. Yeah, you want to make sure the item doesn't look like a 1980s toaster oven. Since its primary function is, you know, putting off heat, you also probably want to make sure it can do that without serving as a severe threat to your home's (hopefully) current non-burning status.

Would you, however, be swayed by the fact that this very heater is custom-built by the Amish? Yes, the folks wildely known for wearing beards with no mustaches, riding in horse-drawn buggies, and refusing to adopt modern things like electricity.* Does the fact that "entire communities of the Amish" (per ad found here) are working on the product you will put in your home and rely on to provide electric heat without turning your living room into a live-action portrayl of Backdraft keep you feeling snug? 

*WORD OF THE DAY!

 Do you feel that a wood-product is crap unless crafted by the Amish? Would a plaque that confirms that the product is, in fact, crafted by the Amish help set your mind at ease? After all, per the product's website, the Amish "are sticklers for quality." It seems that we can therefore assume that all others don't really give a flip.

Perhaps you need testimonials. Do these real-life praises leave you searching for your credit card?
- "I have four Heat Surge fireplaces and I give them a 10 star rating."
Ten stars! Ten! Even if she means the 10 stars are to be distributed among the four fireplaces, that's still 2.5 stars per fireplace. Think about it.
- "We are pleased with our fireplaces to a very high degree."
Ha! Pun!
- "... I like to just sit and watch the flames while I'm watching television."
It even promotes multitasking!
- "It doesn't smoke..."
And it's tobacco free!
- "The propane salesman is very upset because we are not buying as much propane this year."
HeatSurge: Stick It to the Gas Company!
- "The house got really cold while my power was off..."
Uhh... Nevermind. Don't even think about getting a real fireplace.
- "I love the fact that our Heat Surge is environmentally safe because it does not emit noxious fumes."
If only we could all have such kind words said about us.


Does the name "HeatSurge" bring to mind comfy warmth and not flames tearing through your walls?

If your answers to these questions are "yes," then, my friends, the Heat Surge is the product for you.

No comments: