Wednesday, July 18, 2007

Things I Don’t Understand – The National sports media

Imagine this scenario: You’re a fan of a small market baseball team that has seen its struggles in recent years, but is now climbing from the depths of obscurity and playing decent baseball. The team in question wins a game that brings them close to escaping the cellar, but said game was not televised. As a fan in this era, where information is at your very fingertips, you might assume you’d be able to see some highlights of the victory by turning into a network that advertises itself as the “Worldwide leader in sports.”

Now, imagine your disappointment when it’s finally time for the recap of the aforementioned game, yet the only “highlights” are three misplayed balls in the outfield by a guy who was playing third base last season.

As is common with most of the “hypothetical” situations used in my prose, such an event happened just weeks ago. Granted, the Royals are not world-beaters, and I don’t expect them to be the lead on Sportscenter, but any team should receive credit when they win.

Currently, I’m watching the Royals play the Red Sox in a scoreless game through two innings. With a win, the Royals would take this series from the American League East leaders. Before picking up my laptop to compose this rant, I was calmly sitting on my couch, thinking how I’d like to see the highlights tonight if the Royals could take their bats to a 212-year old Julian Tavarez. Then I realized, because they’re playing the media-darling Red Sox, even if Odalis Perez fought all laws of pitching aptitude and common sense and tossed a no-hitter, the “highlights” would still probably focus on “Manny (Ramirez) being Manny” as he trotted in the outfield.

As a result, an abundance of issues are swarming in my head, like sportswriters to the guy they know will say something controversial.

The most pressing issue concerns coverage on a national level in general. If you frequent sports programming, odds are you have heard the phrase, “The best player no one has heard of.” The moniker is often given to a good player on a “small market” team. Now, as the NATIONAL media, or the WORLDWIDE leader, shouldn’t it be the job of the folks on these programs to make sure we have heard of these players? Aren’t they failing if a fan has to look at a scorecard to figure out who someone on an All Star team is?

Case in point, first baseman Dmitri Young currently leads the National League in batting average. How did I come upon such a seemingly common piece of knowledge? It wasn’t from any national sports coverage. After all, Young plays for the last-place Washington Nationals, which means his team will probably only see screen time if it involves someone falling down (such coverage may as well be accompanied by Benny Hill music and laugh tracks). No, my knowledge of Young’s 2007 hitting prowess derives from the fact that I tend to trend towards nerdy when it comes to baseball, and www.baseballreference.com is one of my most commonly visited websites. Anyway, instead of being known as a guy fighting for a batting title, most general sports fans who recognize Young’s name probably know him as “the guy who pinch-hit in the All Star game instead of Albert Pujols.” (Because we all know that deserved the abundance of media coverage it received.)

These days, instead of receiving the comprehensive coverage one might expect from a national outlet, it seems that the majority of airtime goes to: 1) the “large market” teams that are forced down our throats (the Yankees are struggling… let’s devote 15 minutes to discussing why); 2) stories blown completely out of proportion (Alex Rodriguez distracted someone trying to catch a pop fly? Sweet mercy, call the cops!); or, 3) contrived ideas that must seem good at some point, but no one cares about in the end (Who is “now”? Well… I am NOW changing the channel, so is it me?)

Those of you reading this who are unfamiliar with sports (sorry, is it rude of me to assume someone is reading this?), may not be clear on the terms “small market” and “large market” referenced earlier. Unfortunately, neither deals with a shady place in an overseas nation where one might purchase a magical monkey paw. In the sports world, “large market” refers to the teams in major cities with large fan bases and so much exposure in the media that the Amish could probably recite their starting lineups. Meanwhile, “small market” teams are the ones that receive media attention 1) if they’re in a championship game; or 2) if their stadiums spontaneously combust (note: as of 8 p.m., 7/18/07, such an even has never been recorded).

If one were to ask in important person in a national media organization why the large market teams receive so much more coverage, the answer would undoubtedly be because they have more fans. But, what if these teams have more fans, only because they receive more coverage (sorry to go all “chicken or the egg” on you here, but hear me out).

People are going to follow a team they can easily keep tabs on. If you live in Oklahoma (I apologize and hope it’s not in Ardmore… but I digress…) standard geographical pride would seem to point to picking a squad from Texas, Missouri or Colorado as your favorite baseball team. Yet, in a survey conducted by Sports Illustrated upon its 50th anniversary (yes, I do have the time to look these type of things up at this point of my life… I also have the Royals going on one TV, and the World Series of Pop Culture on the other, what of it?), 11-percent of the respondents from the Sooner state said the Yankees were their favorite baseball team – the second highest total in the state, ahead of all Texas teams, the Royals and the Rockies.

Granted, the Yankees were winning championships long before the Royals were considered a small-market squad, but I’m guess the abundance of teenagers you see wearing Yankees ball-caps were not around for Mickey Mantle’s glory days. Now if the Houston Astros saw as much TV time as the Yankees, don’t you suppose a few more Oklahomans might lean their direction?

Now my idea is not revolutionary, and I’m not suggesting a last-place club should be the top story on a sports recap show. It merely seems that more time should be devoted to the reason all the players in a particular sport have jobs… the games. If I have to choose between watching highlights of a Rangers-Mariners game and getting an analysis of Alex Rodriguez’s wife’s wardrobe decision, I’m going to choose the highlights. A small-market game should never take a back seat to a large-market “story.” That is, after all, the reason people are fans in the first place – the games.

***Ending note – Royals win, 6-5.

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